SafeImob Help Center

Overview

SafeImob Marketing Management lets you create campaigns, produce posts in Creative Studio, and publish to Instagram and Facebook. You can promote organically (with a landing page URL in the caption) and optionally run paid Meta Lead Ads with a native lead form.

Go to: Marketing Management · Profile (connect Facebook/Instagram)

Prerequisites

Before publishing, confirm these prerequisites:

• Connect Facebook and Instagram in your Profile (Business Instagram linked to a Page).
• A Facebook Page is required to create the Lead Ads form and publish to the Page.
• For Lead Ads, you need a Meta Ad Account with permission to create campaigns.
• In production, the backend needs a public URL (API_PUBLIC_BASE_URL) so Meta can fetch images, and FRONTEND_URL for the landing page.

Complete post (step by step)

Follow this Creative Studio flow for a complete post, from property to publish:

1. 1.Create campaign and open Studio

   In Marketing Management, create a campaign with Instagram and/or Facebook channels and open Creative Studio.

2. 2.Property and AI

   Select the property, context (launch, price drop, etc.), and generate caption, hashtags, and CTA with AI.

3. 3.Own media

   Optional: upload your own image or video (JPEG, PNG, WebP, or MP4).

4. 4.Source photos

   Pick property photos for feed, carousel, reel, or stories.

5. 5.Overlays and text + render

   Adjust logo, price, bedrooms, and text layers. Click Render composition to generate the final artwork.

6. 6.Publishing tab

   Choose publish now or schedule. Enable Meta lead form (Lead Ads) for native capture; optionally turn on Publish as Lead Ad and set a budget.

7. 7.Approve and activate

   Approve the post (ready status). Activate the campaign: the landing page is created and organic publish is queued; Lead Ads run if the toggle is on.

Approve and activate

After building the post in Studio:

• Approving the post marks the item as ready for publish automation.
• Scheduling sets date/time; the campaign must be active for the scheduler to publish.
• Activating the campaign publishes ready posts, creates the landing page, and may create a Lead Ad if configured.
• The landing page lives at /lp/{slug}; the URL goes into the caption (Instagram) or as a clickable link (Facebook).

Organic publishing

Organic publishing does not use Instagram’s native form. The flow is:

Lead Ads (Meta)

Lead Ads are paid Meta ads with a native form inside Instagram/Facebook. That is the only way to show the capture form in-app via SafeImob integration.

Ad structure on Meta

Meta limitations

Some Instagram expectations are not possible via Meta’s official API:

• On organic feed, caption links are not clickable — users copy the URL or use link-in-bio.
• Stories via API do not support a link sticker. SafeImob burns the URL into the artwork; a manual sticker is only possible in the Instagram app.
• The native form only appears on paid Lead Ads — not on organic posts.
• If the form stays local_only, connect a Facebook Page and try again.

Where leads arrive

Leads arrive through two main paths:

• Public landing page (/lp/{slug}): SafeImob form with LGPD consent.
• Lead Ads: Meta leadgen webhook creates the lead with Facebook origin.
• Review and qualify in Marketing Management → Leads.